Chapter 12SEO, Marketing, and Goal Conversion

Since the inception of the World Wide Web in the mid 1990s, search engine marketing has often proved to be a confusing, expensive, frustrating, and ultimately disappointing endeavor for many web developers, search engine marketers, and business owners. While well-intentioned developers and search engine marketers have done their best to provide solid onsite and offsite search engine optimization (SEO) solutions to business owners, results have been sporadically successful, frequently poor, or entirely nonexistent. It’s a problem that has perpetuated itself repeatedly over the course of the history of the Web, creating a quagmire of frustration among business owners and developers alike. So why has ...

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