4The Purpose-Driven Workplace
“The companies that are emerging as leaders in the new economy are truly redesigning every aspect of their business around purpose.”
Aaron Hurst, CEO and Co-founder, Imperative
The term purpose has new energy behind it. Purpose of organizations, purpose of work, purpose of workplaces – all are contemporary topics of deliberation in board rooms and conference rooms. All are a way to harmonize around something aspirational, yet achievable; a way to reach beyond the very real but limiting priority to fulfill stakeholder expectations and start the journey of elevating organizational cultures to address the imperatives of today.
The responsible workplace – with its growing emphasis on a company’s responsibility for employee health and wellness, environment and sustainability and a diverse, equitable, inclusive workplace – provides the foundation for a purposeful organization. Organizational purpose, with the aspiration to create a proud and differentiated culture, is manifested directly into a workplace that brings to life the higher values of an organization’s purpose in all its physical and digital dimensions.
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