About the author
I first learned about workshops in early 2000 when I was a junior insights manager at Unilever. I went on a creative problem-solving course that gave me my first workshop experience, and it inspired me to learn more. At the time, collaborative and creative ways of working were the preserve of the design and advertising gurus, not serious (boring) market researchers like us. But thanks to the Osborn-Parnes Creative Problem Solving Process, Edward de Bono, and companies like Synectics and ?What If!, workshops have become a common approach across all types of organisations.
I have been designing and leading workshops in the 15 years since. I have run thousands of workshops all over the world, about laundry, diamonds, deodorants, ...
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