1 HOW BRANDS CAN ENTER THE METAVERSE
by Janet Balis
The views expressed are those of the author and do not necessarily represent the views of Ernst & Young LLP or any other member firm of the global EY organization.
Quite a few people believe that the latest paradigm shift for the internet is well underway: The metaverse, they say, is almost here. When companies investing in a space and the media declare a moment, it’s reasonable to take a beat and see whether the reality can live up to the hype. But, if this is the “meta” moment—that is, if it offers something that people really want—it is safe to assume that a lot of companies are wondering what the metaverse really is and whether they should be a part of it. For brands thinking about ...
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