2 WHY BUILD IN WEB3
by Jad Esber and Scott Duke Kominers
Today’s dominant internet platforms are built on aggregating users and user data. As these platforms have grown, so has their ability to provide value—thanks to the power of network effects—which has enabled them to stay ahead. For example, Facebook’s (now Meta’s) data on user behavior helped it fine-tune its algorithms to a point that its content feed and ad targeting were dramatically better than what competitors could offer. Amazon, meanwhile, has exploited its broad view into customer demand to both optimize delivery logistics and develop its own product lines. And YouTube has built a massive library of videos from a wide array of creators, enabling it to offer viewers content ...
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