At Budapest in 2011, I gave a presentation on how I led Team Social. Mullenweg asked me to give the opening talk at the company meeting, outlining how I defined my role and how the team functioned. A write-up of that talk was made part of the Company Field Guide (the employee handbook). Some of the ideas from that talk are in this book.
I left Automattic in May 2012. After stepping down as lead in January, I stayed on with Team Social as a designer and took pleasure at being purely an individual contributor on a team for the first time in seventeen years. When Hugo and I were ahead of the team, I put my energy elsewhere, trying to persuade teams on the need for better user experience thinking and ran some of the ...
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