APPENDIX

Saying ‘NO’ to…

Here are a few tips and thoughts for making a Noble Objection in some particular cases.

Colleagues and customers

Collaboration is a stated value in a large proportion of the organisations and businesses that I have worked for and in over the years. It can therefore cast saying ‘no’ as a challenge to corporate values. You can therefore feel – or be perceived – as ‘not one of us’ or some form of self-serving loner.

It is therefore vital that your objection is noble. Cast your NO in terms of strategic priorities. Make it clear that saying ‘NO’ is not a refusal to collaborate, but a desire to collaborate and use your time on the right things. Be careful to remember that NO is not a licence to just say ‘no’ to the things ...

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