CHAPTER 17We Are All in Sales: The Importance of Asking for What You Want

What to Expect: You are in sales, no matter what your job title is. This chapter teaches you the benefits of effective selling and addresses the importance of asking for what you want. Whether it is in a salary negotiation, a performance review, or an interview, the people (with a solid reputation) who have the courage to ask for something are more likely to get what they want.

Everyone lives by selling something.

—Robert Louis Stevenson

Always be closing.… That doesn’t mean you’re always closing the deal, but it does mean that you need to be always closing on the next step in the process.

—Shane Gibson

Thanks to used-car salesmen and people pushing pyramid schemes, “sales” ...

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