3The YouTube AI: A Deep Learning Machine
A YouTube creator who recognizes the need to adjust to the data but doesn't have a clue how to do it is like a gardener who wants home‐grown produce but has never planted a seed. Becoming a successful gardener doesn't happen overnight, and neither does becoming a YouTube pro. You have to grab a shovel and dig in. There will be blisters on your metaphoric hands in the beginning, but as you develop your data‐digging muscles, you'll start to unbury a network of underground connections and discover a whole new world of the hows and whys of YouTube and what it takes to produce successful content.
YouTube's artificial intelligence (AI) is an evolving structure in the digital ecosystem, and it takes work to understand and utilize, because it's malleable. You'll need to be malleable, too, meaning you have to adapt your strategies according to what's currently working. Your best chance at doing this successfully depends on your knowledge of the systems at play.
The AI Evolution
As contemporary YouTube users, we have grown accustomed to the site dishing up what we like, unprompted, but it hasn't always been this way. Initially, YouTube primarily was a place to find answers to our questions, like how to change a tire, and a place to be entertained, like watching cats play keyboards or laughing at kid videos, like “Charlie bit my finger.” It was built on a simpler system that wasn't good at making recommendations. But YouTube today has a ...
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