3CULTURE SHOULD BE A VERB

Up to this point in our exploration of Zappos, we have analyzed the way the company highlights the importance of its corporate values to prospective applicants, how it creates multiple levels of screening to sift not only for technical skill but for culture fit, and ways leaders design informal and formal aspects of the selection process to assess the likelihood that a prospective employee will thrive at Zappos. But what happens once it is determined that an applicant either fits or does not fit with the Zappos culture? This chapter demonstrates important next steps in what is a continuing gauntlet of new hire orientation and values education. It then shows how this critical piece fits into the big picture, by outlining ...

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