Chapter . Atlantis
Minimal design, unity, and symbolism
GRAPHIC DESIGN IS ABOUT communication; a successful design delivers a message to the viewer that words alone can’t. Design is capable of evoking atmosphere and emotion, creating a tone, and soliciting a response from the viewer.
Kevin Davis’s goal when creating Atlantis was to combine design elements like typography and imagery the same way an interior designer might combine tables, counters, and paint while creating a moody café interior. Starting with photographs and a color palette, Davis blended elements until he achieved ...