Chapter . White Lily
Principles and process for designing effective layouts
DESPITE THE FREEDOM of no specific visual requirements for Zen Garden submissions, Jens Kristensen determined that there are four clear keywords that command attention: visual, CSS, Zen, and Garden. This provided him with an overall identity for his work, which he felt should be relaxing and calming with a strong botanical theme.
After establishing the theme, he went on to study the content and sketch layouts that would be appropriate to the goals he defined. In this methodical way, White Lily emerged ...