Chapter . Release One
Coming to terms with the insanity that is font sizing
FUELED BY CAFFEINE, Didier Hilhorst approached Release One primarily as a high-impact branding exercise. He used a process similar to one he’d apply to any creative work, by sifting through considerations such as the Zen Garden’s audience (Web designers), requirements (valid code, great design), and competition (other major design sites).
With the intent of creating a new slogan for the Zen Garden, Release One was chosen to distinguish his design. The circular logo he created is meant to represent ...