CHAPTER 1
Why Do Other People Come Up with All the Brilliant Ideas?
The popular press is full of stories of swashbuckling entrepreneurs dancing on the graves of staid old industries and, with a bit of magic, conjuring up billion-dollar businesses. These entrepreneurs are portrayed as creatively destructive geniuses who would put a smile on the face of Joseph Schumpeter. They seem larger than life with pearls of wisdom (all in hindsight, mind you) regarding how they foresaw the world about to turn on its axis and how they applied the coup de grâce to make it happen. The cult of personality surrounding these winners puts them on a pedestal like modern-day prophets—we expect them to show up at Davos and hand down tablets engraved with nuggets of ...
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