August 2023
Intermediate to advanced
240 pages
4h 55m
English
book
The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business
by Dermot Berkery
Content preview from The Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business
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CHAPTER 12
The Trifecta of Accelerators: the Internet of Things, Idle Assets, and Marginal Cost Pricing
TxCs are falling on fertile ground. Right now, there are three accelerators working together that are turbocharging the impact of falling TxCs:
1. The Internet of Things. The world’s assets have largely been stranded and stuck in an “off” position in relation to the market. The Internet of Things is about to turn them “on.”
2. Idle assets. The world’s physical assets are grossly underutilized, due in large part to many being stuck in single-use mode (for their owners). Higher utilization of these assets will perhaps be the biggest value opportunity the world has ever seen.
3. Marginal cost pricing. The price of all these existing assets ...
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