TWOBeacons in the Fog and Catalyzing Statements
Midway through my career, I was working for an incredibly shrewd and successful businessman named Ladd Christensen. One day, in a moment of frustration, he called me into his office and bellowed, “Rich, define ‘entrepreneurship’!” I rattled off some lame textbook answer, and he responded, “Wrong. Wrong! Entrepreneurship is having the courage to wander in the fog.”
At the time I didn’t really buy it. My style was to move from point A to point B in as direct a line as possible. I was (and still am) a goal setter, and wandering aimlessly held no appeal; in fact, it seemed antithetical to getting where ...
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