EATING OUR OWN COOKING
Froghair, the company I’m currently spending most of my time on, has spent a considerable amount of time wandering in the fog. As I explained in Chapter 1, when I started the company, it was a very low priority, we went through various permutations of ownership, it morphed into a little business I ran out of my garage with my boys, and I ultimately sold it. Then, when my partner and I bought Froghair back, we found that we needed to create a much clearer focus. Our beacon in the fog is now to become the leading agency in the outdoor sector that helps launch brands internationally. Our catalyzing statements have to do with specific benchmarks we have set for each month as we have tried to undo the damage created by the previous ...
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