Praise for The Zigzag Principle
“Entrepreneurs, you need not fear failure anymore! With The Zigzag Principle in hand, you will have all the tools you need to increase your probability of success the instant you apply the concepts in this book.”
—Rick Sapio, founder and CEO of Mutual Capital Alliance, Inc.
“The Zigzag Principle isn’t feel-good fluff—it is a logical and practical formula that you can put your hands on, and it will increase the rate of success of any business you apply it to.”
—Moe Abdou, principal and founder, 33 Voices
“The Zigzag Principle is more powerful than the “release and iterate” mentality that is so prevalent today. I have adjusted my planning to incorporate this principle in our product launches. Properly executed, ...
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