CHAPTER 1
Understanding Identity
Looking to eat chicken and waffle fries on a Sunday? Then choose a restaurant other than Chick-fil-A. The popular fast-food chain has been closed on Sunday since its humble beginnings in 1946. Leaders describe the policy as part of a “recipe for success.”1 According to Chick-fil-A’s founder, Truett Cathy, “I was not so committed to financial success that I was willing to abandon my principles and priorities.... Our decision to close on Sunday was our way of honoring God and of directing our attention to things that mattered more than our business.”2
The Christian-based company has won numerous awards over the years, including being ranked fourth on Forbes’ list of America’s most inspiring companies in 20133 and ...
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