Chapter 9. The Greatest Selling Secret of All Time

 

"Defeat is simply a signal to press onward."

 
 --Helen Keller, deaf and blind author and lecturer
 

"The greatest glory in living lies not in never failing, but in rising every time we fail."

 
 --Nelson Mandela, South African statesman
 

"Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all."

 
 --Dale Carnegie, motivational writer
 

"Perseverance is failing 19 times and succeeding the 20th."

 
 --Julie Andrews, performer and actress

The Greatest Selling Secret of All Time

How to Succeed in Business by Really Trying

I'll tell you right now the greatest selling secret in the world. It's perseverance.

  • That's right.

  • Drive.

  • Pushiness.

  • Persistence.

  • Willpower.

  • Stick-to-itiveness.

  • Determination.

  • Never take no for an answer.

  • Always say yes when you answer.

  • Never quit.

  • Never say die.

  • Die when you say never.

  • Keep at 'em, dude.

  • Go get 'em, baby!

  • Am I kidding you?

  • I don't think so.

People, this is the one asset that every man and woman in the world of business and commerce absolutely must have for success.

I don't just mean your proverbial foot-in-the-door type of salesperson, either. I mean men and women in all fields of business and life who are trying to get ahead and fulfill their dreams. This is the secret. This is it. Develop perseverance and you'll become a richer, happier, more successful individual. Ignore it and you'll approach every task in business and in life with two hands tied ...

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