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There's Always a Way: How to Develop a Positive Mindset and Succeed in Business and Life by Tony Little

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Chapter 11. Tell a Tale, Make a Sale

 

"A good story is a story which is not too long and which gives the reader the feeling he has undergone a memorable experience."

 
 --Kathleen Kenison, writer and editor
 

"Tell people a good tale and it's the same as giving them a present or inviting them to dinner. It makes people like you. They're interested in you. They want to know you now, and to become your friend. A good story is a great mind-changer and social device."

 
 --Willa MacDonald, Internet blogger
 

"Some of my most successful ads started with a story. The story very often has very little to do with the product you're selling, or the service you're offering. But—people love stories. Because when they were very young they were read stories. That's how they communicated and understood the world."

 
 --Joe Sugarman, copywriter and mail-order guru
 

"If you have anything to say, anything you feel nobody has ever said before, you have got to feel it so desperately that you will find some way to say it that nobody has ever found before, so that the thing you have to say and the way of saying it blend as one matter—as indissolubly as if they were conceived together."

 
 --F. Scott Fitzgerald, American writer

Tell a Tale, Make a Sale

Do You Mind If I Grab Your Mind?

Have you noticed throughout these chapters that I've consistently used dramatic and sometimes sensational incidents from my own life to hook your attention? And how, as I tell stories about transforming my own hard times into the raw materials ...

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