"The more simply and plainly an idea is presented, the more understandable it is—and therefore the more credible it will be."
|--Dr. Frank Luntz, political and advertising pollster|
"Live simply that others might simply live."
|--Elizabeth Seaton, educator, founder of Catholic school system in America|
"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction."
|--E. F. Schumacker, German economist and author of Small Is Beautiful|
"And all the loveliest things there be
Come simply, so, it seems to me."
|--Edna St. Vincent Millay, American poet|
Be Smart: Keep It Simple
The great physicist Albert Einstein was once delivering a speech at Princeton University before a high-achieving group of young physicists.
"The laws of physics should be simple," Einstein decreed.
A student in the audience piped up, "But what if they are not so simple?"
"Then I would not be interested in them," Einstein replied.
That's the kind of advice I like to give. It's the kind I like to get, too.
I'm basically a simple guy. No BS. When I sell, I concentrate on a few important points. I don't like to balance too many balls in the air. I think too many balls are a distraction. I keep my sentences crisp, uncomplicated, and short. "Nothing is lacking," some guy from the Renaissance once said, "but nothing is superfluous."
That's a great way of telling you to keep it ...