There's Always a Way: How to Develop a Positive Mindset and Succeed in Business and Life

Chapter 12. Be Smart: Keep It Simple

	"The more simply and plainly an idea is presented, the more understandable it is—and therefore the more credible it will be."
	--Dr. Frank Luntz, political and advertising pollster

	"Live simply that others might simply live."
	--Elizabeth Seaton, educator, founder of Catholic school system in America

	"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction."
	--E. F. Schumacker, German economist and author of Small Is Beautiful

	"And all the loveliest things there be Come simply, so, it seems to me."
	--Edna St. Vincent Millay, American poet

Be Smart: Keep It Simple

It Pays to Be Simple

The great physicist Albert Einstein was once delivering a speech at Princeton University before a high-achieving group of young physicists.

"The laws of physics should be simple," Einstein decreed.

A student in the audience piped up, "But what if they are not so simple?"

"Then I would not be interested in them," Einstein replied.

That's the kind of advice I like to give. It's the kind I like to get, too.

I'm basically a simple guy. No BS. When I sell, I concentrate on a few important points. I don't like to balance too many balls in the air. I think too many balls are a distraction. I keep my sentences crisp, uncomplicated, and short. "Nothing is lacking," some guy from the Renaissance once said, "but nothing is superfluous."

That's a great way of telling you to keep it ...