June 2003
Beginner to intermediate
320 pages
6h 57m
English
book
There's No Business That's Not Show Business: Marketing in an Experience Culture
by Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
Content preview from There's No Business That's Not Show Business: Marketing in an Experience Culture
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Chapter 8Extending the Impact of Your Show
The core strength of show business is that it breaks the boundaries of traditional communications and finds ways to engage audiences in interactive or face-to-face experiences. Many shows, however, will not reach as many customers as traditional broadcast advertising does. There are two main reasons for this. The first is geographical. Most shows are situated in a specific place: immersionary space shows are built somewhere; live shows and evangelista shows target areas with specific audiences, and so on. The second reason has to do with capacity: live shows must limit the number of participants if the experience is to be truly interactive (even shows as large as the Saturn Homecoming, which hosted ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.