June 2003
Beginner to intermediate
320 pages
6h 57m
English
book
There's No Business That's Not Show Business: Marketing in an Experience Culture
by Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
Content preview from There's No Business That's Not Show Business: Marketing in an Experience Culture
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Chapter 11How to Run Your Own Show: The Three P's and the IBM Opera
When a company puts on a show for customers (as in the cases that we saw in Part I), it usually manages the project in conjunction with an outside creative agency. By contrast, show business for internal audiences is often produced by internal departments alone.
In this chapter, we provide guidelines for those readers who plan to develop a show business project on their own. We will begin with what we call the Three P's of Show Business. Managers need to address these three issues when they begin the process of creative implementation:
- The Players— because every show needs people to fill specific roles
- The Plot— because every show needs a story
- The Place— because every show ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.