Chapter 12Persona, Myth, and Ethos in Leadership

Show business is essential to business leadership. A public role—from leadership of a major company to deputy for one of its branch operations—requires the ability to communicate to a wide variety of audiences. Leaders need to inspire and motivate action within their organization, and they need to embody and project the ethos and spirit of their organizations to their various external customers. To be a leader, you must take the stage.

Show business leadership isn't just an act. It is a crucial part of communication and persuasion. If you are going to be a leader of thousands (or millions) of people, you need to be able to make the right choices in managing your organization and get your ideas ...

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