June 2003
Beginner to intermediate
320 pages
6h 57m
English
book
There's No Business That's Not Show Business: Marketing in an Experience Culture
by Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
Content preview from There's No Business That's Not Show Business: Marketing in an Experience Culture
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Chapter 12Persona, Myth, and Ethos in Leadership
Show business is essential to business leadership. A public role—from leadership of a major company to deputy for one of its branch operations—requires the ability to communicate to a wide variety of audiences. Leaders need to inspire and motivate action within their organization, and they need to embody and project the ethos and spirit of their organizations to their various external customers. To be a leader, you must take the stage.
Show business leadership isn't just an act. It is a crucial part of communication and persuasion. If you are going to be a leader of thousands (or millions) of people, you need to be able to make the right choices in managing your organization and get your ideas ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.