June 2003
Beginner to intermediate
320 pages
6h 57m
English
book
There's No Business That's Not Show Business: Marketing in an Experience Culture
by Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
Content preview from There's No Business That's Not Show Business: Marketing in an Experience Culture
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Chapter 14Las Vegas
No book on show business can be complete without a study of Las Vegas, the world capital of show business, a place where every square foot is devoted to entertainment and bedazzlement. Love it or hate it, you can learn a lot from its monumental glamour, glitz, and tackiness.
Las Vegas knows one of the key rules of show business: let the razzle-dazzle reign. But Las Vegas is also about extraordinarily high standards of professionalism in show business and its production—in service, operational efficiency, planning and execution, and production details.
From Tacky to Mainstream
Las Vegas teaches many lessons. The first is about the changing role of experience and entertainment in our culture—and how that cultural evolution ...
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