Praise for There's No Business That's Not Show Business
"There's No Business That's Not Show Business candidly looks at the realities of business. It offers great business tools not just for trendy consumer products, but for B2B companies as well. This immensely practical book shows marketing directors how to differentiate their brand, attract and retain loyal customers, and make a real impact on their bottom line."
—MARTIN HOMLISHExecutive Vice Presidentand Global Chief Marketing Officer, SAP
"If you're looking for ideas to differentiate your offering, you'll find over a hundred in this delightful new book by Bernd Schmitt, David Rogers, and Karen Vrotsos."
—PHILIP KOTLERNorthwestern Kellogg School of Businessand author of Marketing Management ...
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