June 2003
Beginner to intermediate
320 pages
6h 57m
English
book
There's No Business That's Not Show Business: Marketing in an Experience Culture
by Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
Content preview from There's No Business That's Not Show Business: Marketing in an Experience Culture
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Acknowledgments
Every show has a large cast behind the curtains. We would like to thank the many people who helped to make this book a reality.
First, many thanks to our publisher, Tim Moore, for believing in the book and in show business every step of the way; his irrepressible enthusiasm was a boon to the project. Thanks also to Russ Hall, Anne Garcia, Dmitri Korzh, and everyone at Prentice Hall who helped carry the manuscript through to completion. Thank you to our panel of anonymous reviewers who provided critical feedback during the writing process. Thanks also to Sandra Lee for her edits, Sam Schindler for his diagrams, and Nick Peterson for his original photography.
We would like to thank our colleagues at The EX Group for their input ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.