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There's Not an App for That by Matt Jones, Gary Marsden, Simon Robinson

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Chapter 19

Opportunity 6

From Some to All

Abstract

This Opportunity chapter stands alone as a focus on the great and rich possibilities for innovation in developing regions worldwide. There is a vast untapped market for effective apps and services that truly fit the diverse contexts in which they are actually used. While many of the issues in this chapter are focused around resource constraints, we argue for platform thinking and novel designs this stimulates that can have large effects worldwide.

Keywords

developing regions; resource constraints; platforms; innovation
What’s the Opportunity?
For most of this book we’ve been speaking about users who live relatively comfortable lives in what are called developed regions. They are educated, have reasonable ...

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