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They Ask You Answer by Krista Kotrla, Marcus Sheridan

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35Starting Off They Ask, You Answer with a BangCompany Workshops

I hope that by this point you’re excited about They Ask, You Answer.

You want your organization and brand to be seen as the most trusted thought leader of your space.

You want to embrace insourcing and involve your team of subject matter experts.

You want this to be a culture.

All this being said, cultures aren’t built on e-mails, announcements, and mission statements.

As you might imagine, if you finish this book, set it down, and then send out an e-mail to your team that says, “Let’s start answering customer questions and blogging,” you will likely get nowhere quickly.

Again, your team must understand the what, how, and why of They Ask, You Answer so as to allow what is a “program” in many people’s eyes to eventually become a culture.

This is exactly why workshops (as well as long-term training) with the entire team are so critical to success. With every single business and brand I’ve worked with that has experienced exceptional results, a workshop has always been the key to kicking off the magic and creating a unified vision.

I discovered this first with Krista and her team at Block Imaging; I have since witnessed it well over two hundred times in the workshops I’ve taught to organizations, large and small, over the past five years.

But if you want to give a workshop to help your team catch this vision, what is the best way to go about it? What are the key principles to focus on? What must the team clearly ...

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