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They Ask You Answer by Krista Kotrla, Marcus Sheridan

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38How Do I Find More Time to Make This Work within My Organization?

Far and away, one of the most common reasons companies say they haven’t been able to achieve success with content marketing comes down to this variable: Time.

Individuals and companies are struggling—mightily—to find the time to produce content.

And I get that.

It’s not necessarily easy.

It won’t happen overnight.

But, when done right, it’s always worth it.

This being said, there are absolutely ways you can produce more content, at a faster rate, and more effectively. Some have been touched on already in this book. Others have not. Either way, they all work, as we’ve done them with our clients many times.

Every Single E-mail You Ever Send Out That Answers a Question Very Well May Be a Blog Post

I’m amazed at just how much content (through e-mail) the average business produces in a day. So many of these e-mails are to prospects and customers, answering their questions, giving them the information they seek. Sadly, most of this content is never used again.

One might call it a “content marketing tragedy.”

Here at The Sales Lion, we’ve seen client content production explode simply by adding one step to their educational (They Ask, You Answer) e-mails—bcc:ing someone in the marketing department so as to ensure that the content (assuming it’s a fit) gets used in the future. By simply adding this click of a mouse, content ideas are continually being generated, the marketing team keeps its fingers on the pulse of ...

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