“So, if we embrace content marketing as a company, and truly follow They Ask, You Answer as you’re telling us, what does success look like? And how long would you expect this to take?”
This, quite possibly, is the number 1 question companies have when they’re looking to embrace this business philosophy.
But the question makes sense. Creating a culture of listening, teaching, and then acting upon it isn’t easy. It takes time, tools, resources, and major dedication.
It’s also quite worth it when done right.
As you might imagine, the following is a guideline that can vary dramatically from company to company, and industry to industry. Also, what you’re reading here is purely contingent on doing content marketing the “right” way—as explained in this book. Specifically, the following assumes that your company is: