They Ask, You Answer, 2nd Edition

32 Case Study 4 How a Healthcare Startup Became the Thought Leaders of an Entirely New Industry

Life as a startup isn’t easy.

It’s even more difficult when you’re competing against some of the biggest brands in the world. But that’s the beauty of the internet. It’s the great equalizer. As previously mentioned, those companies willing to do things differently and clear their own paths can often do exceptional things.

Such has been the case with Health Catalyst.

About Health Catalyst

Health Catalyst is unique in that it came into an industry that was still in its infancy—healthcare analytics. Founded in 2010, Health Catalyst is a data warehousing, analytics, and outcomes improvement company that provides infrastructure so that healthcare organizations (hospitals) can identify waste in their practices, allowing them to improve patient care and lower their overall costs.

In its new space, Health Catalyst quickly found that almost no one was answering industry questions online. Even though massive brands were starting to enter the space, no one was established as the industry’s voice of trust.

Because of this, no real information existed online for interested searchers.

Health Catalyst recognized there was a huge informational void in their industry, and they set out to fill it. Unlike other businesses, Health Catalyst didn’t have to fight to have their voice heard, because there were no other voices. Rather than push their way onto the stage, Health Catalyst built the stage. ...