They Ask, You Answer, 2nd Edition

Foreword

“I’m just a construction worker, but when I had a plan and we were working together, we could build a skyscraper. Now you’re master builders, just imagine what could happen if you did that. You could save the universe.”

— Emmet Brickowoski, The Lego Movie

Back in 2010, I discovered something surprising. It turns out that it’s possible for an average person to save a struggling business and inspire a major culture change throughout an organization. This book is about how.

How is that possible if you’re not the CEO? How do you do it if you work remotely, like more than 1,000 miles away from headquarters?

What if you are the youngest person on the management team? And a female just returning from maternity leave? Do you have to mandate it or is it possible to inspire that sort of change?

How does an average person cut budgets, bring in more sales, shorten the buying cycle, increase profits, get other people to market for you, improve employee engagement, and dramatically grow the business with a simple four-word strategy?

Impossible, you say. Or is it?

What if I told you that it is very possible because that’s exactly what happened?

Let me share with you a little bit about my journey.

The truth is I couldn’t have accomplished any of those things without the help of the ideas, stories, and strategies shared throughout this book, with Marcus Sheridan as my guide.

Here’s how it began …

It started with an urgent problem — sales were down. Way down. So much so that the company ...