If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in psychology and applies it to design. What grabs and holds attention on a page or screen? What is more important, peripheral vision or central vision? How much information is too much at one time? How do you motivate people to continue on to the next step? What line length should you use if you want people to read text on or offline? What about color? Imagery? Does font type really matter? These are just a few of the questions that the book answers. This video is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.
Table of contents
- What are we really doing when we are seeing and reading? What we perceive when we see is only half the story.
Research on thinking and memory shows us that people will try to do as little thinking as possible, and also that human memory is fragile.
- System 1 and System 2 Thinking 00:03:47
- The Myth of Seven + or – Two and Progressive Disclosure 00:08:25
- Mental Models 00:05:01
- Most mental processing occurs unconsciously, and that includes decisions. If you want people to decide to press a button to sign up or buy then you need to understand how people make decisions
We are, by our biology, our psychology, and our evolutionary history, social animals. In this section we’ll take a look at social factors and how you can incorporate social factors into your designs.
- Social Factors 00:04:00
Let’s talk about next steps to get more information and start applying what you have learned.
- Conclusion 00:00:34
- Title: 'Things Every Designer Needs to Know about People'
- Release date: April 2015
- Publisher(s): Peachpit Press
- ISBN: 0133838870
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