'Things Every Designer Needs to Know about People'

Table of contents

1. What are we really doing when we are seeing and reading? What we perceive when we see is only half the story.
   1. Welcome 00:02:18
   2. How People See and Read 00:01:44
   3. The Truth About Using All Capital Letters 00:02:36
   4. All About Fonts 00:05:22
   5. Headings And Line Length 00:04:11
   6. Fusiform Facial Reference 00:03:14
   7. Color 00:05:02
   8. Affordance 00:04:16
   9. Peripheral Vision 00:05:29
2. Research on thinking and memory shows us that people will try to do as little thinking as possible, and also that human memory is fragile.
   1. System 1 and System 2 Thinking 00:03:47
   2. The Myth of Seven + or – Two and Progressive Disclosure 00:08:25
   3. Mental Models 00:05:01
3. Most mental processing occurs unconsciously, and that includes decisions. If you want people to decide to press a button to sign up or buy then you need to understand how people make decisions
   1. The 3 Brains 00:03:22
   2. Fear and Loss 00:03:53
   3. What Motivates People 00:02:28
4. We are, by our biology, our psychology, and our evolutionary history, social animals. In this section we’ll take a look at social factors and how you can incorporate social factors into your designs.
   1. Social Factors 00:04:00
5. Let’s talk about next steps to get more information and start applying what you have learned.
   1. Conclusion 00:00:34