Think Again

ACKNOWLEDGMENTS

This book relied on the contribution and support of many individuals— many of whom would understandably prefer not to be mentioned by name.

Those whom we can mention include our colleagues at the Ashridge Strategic Management Centre (ASMC)—including Marcus Alexander, Felix Barber, Stephen Bungay, Anthony Freeling, and Mike Goold—who provided regular comments and input to the many drafts of our material. The member companies of ASMC also provided guidance and inspiration. Particular individuals from those companies whom we would like to mention include Peter van Laarhoven and Phil Renshaw. We benefited from the editing support of John Butman, Stuart Crainer, and Des Dearlove, as well as our editor at Harvard Business Press, Jeff ...