CHAPTER 2
Reaping the Benefits of Agility
Agility isn’t just a nice skill for entrepreneurs to possess. It’s a crucial attribute with tangible benefits. Being flexible provides significant competitive advantages for small businesses—advantages that companies many times larger may not possess. Agility confers speed, innovation, resiliency, and other benefits that are directly linked to being able to think about a situation in a different way and to move in a new direction.
Just as physical agility can’t be achieved without frequent stretching and exercise, entrepreneurial agility requires consistent effort. It means being conscious of the need to think and act in new ways and of stretching one’s thinking so that the unanticipated and the fresh ...
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