CHAPTER 7
Repurposing Products, Services, and People
In a fast-changing, technology-driven world, relatively few things remain successful for long. A profitable product is rapidly eclipsed by one that works more effectively, is more eco-friendly, or costs less. A great service that customers embraced as cutting edge suddenly seems old-fashioned, replaced by a competitor that offers more options and has a better image. A sales executive who had a highly successful career finds that his skills are no longer in demand and his area of sales expertise is no longer needed by his company or others.
Rigid entrepreneurs view these situations as obstacles to their success and try to push past them, improving the product positioning or packaging, updating ...
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