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SHOOT FOR THE MOON
Moonshots are projects that offer your company and the world a true leap forward. You’re not just optimizing what is already there by a few percent every year but instead launching a new idea that brings what are called “10X improvements,” making things 10 times better. Digital thinkers are in a key position to deliver on moonshot thinking, but only if they allow themselves to be free of existing standards and if they can mobilize other colleagues to embrace their thinking. Companies that dedicate part of their resources to moonshots are ready for any type of change and will be able to stay alive and fresh over decades.
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