CHAPTER 5The Miracle of the Third Third
The best way to have good ideas is to have lots of ideas—and then throw away the bad ones.Linus Pauling
If you’ve ever worn a parka, shell, or ski jacket from L.L. Bean, Bass Pro, or North Face . . . If you’ve ever hiked in boots from Mephisto or Wolverine . . . If you’ve ever played in shoes from Nike, Adidas, Reebok, or Puma . . . If you’ve ever warmed your hands in gloves from Mountain or Mitts from Burton . . . If you’ve ever kept yourself dry in a rain slicker from Lands’ End . . . You’ve worn Gore-Tex.
Gore-Tex is a miracle fabric that’s windproof and waterproof on the outside but breathes and wicks ...
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