Think Better: An Innovator's Guide to Productive Thinking

CHAPTER 10Step Four: Generate Answers

Step 1: What’s Going On?

Step 2: What’s Success?

Step 3: What’s the Question?

Step 4: Generate Answers

Step 5: Forge the Solution

Step 6: Align Resources

I make more mistakes than anyone else I know.And, sooner or later, I patent most of them.

Thomas Edison

Step 4: Generate Answers

Ten Thousand Failures

Pete Rose is probably the best baseball player never to be inducted into the Hall of Fame.¹ Rose played from 1963 to 1986, mostly for the Cincinnati Reds. He played in 17 all-star games and won three World Series rings, three batting titles, and two gold gloves. He played more games and had more at bats than ...