Think Bigger

3

Big Data Trends

Many different aspects of Big Data affect a big data strategy and how your organization should deal with it. As discussed in Chapter 2, each type of data affects what analyses you can perform and what tools you can use. Most of these factors involve the technical aspect of Big Data, but some trends will affect your strategy and also impact your organization as a whole. Therefore, it is important to look at them closely.

First, we will look at how the mobile revolution is affecting Big Data. The increasing use of mobile devices is driving growing sales for smartphones. Canalys, a global research firm, expects that in 2017 all of the 1.5 billion mobile phone sold will be smartphones.¹ In addition, the rise in tablet sales is ...