Think Bigger

6

Big Data in Your Organization

A Big Data study from 2013 by Tata Consulting Services showed that 47 percent of the 1217 firms surveyed had not yet undertaken a Big Data initiative.¹ A similar research project by the SAS Institute in 2013 revealed that 21 percent of the 339 companies questioned did not know enough about Big Data and 15 percent of the organizations did not understand the benefits of Big Data.² Several other surveys show more or less the same picture. Many organizations have no idea what Big Data is, even though all those brontobytes heading our way will change the way organizations operate and are managed. Big Data offers a lot of opportunities for organizations. An IBM 2010 Global CFO Study indicated that companies leveraging ...