Bonus Chapter



Innovation is the ability to see change as an opportunity—not a threat.

—Thomas Edison

Innovation is not the product of logical thought, although the result is tied to logical structure.

—Albert Einstein

Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.

—William Pollard

A dream with courage is innovation . . .

A dream without courage is a delusion.


I believe in being an innovator.

—Walt Disney

Sometimes a concern just doesn’t fit into the box, so to speak. It needs to be resolved, yet it doesn’t quite require the “Decide Now” skills. Nor does it exactly require the skills to “Find Out Why” or to “Make It Happen.” At the same time, elements of each of the three thinking skills are required to resolve this outside-the-box concern.

If you have such a concern on your simplified Dump List, it’s a pretty sure indication you need to create something new; you need to innovate.

Pioneering medical doctors and researchers, Research & Development (R&D) departments, entrepreneurs, teachers, busy moms, Olympic skiers, and top golfers—actually, all of us at one time or another—must innovate.

This is always a fun chapter for us to teach. Here’s why.

Whenever I begin to talk about this skill, two distinct reactions quickly show up on the faces of my audience. It doesn’t matter if I’m training senior management, CEOs and VPs, athletic coaches, or blue-collar ...

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