CHAPTER 1

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Rock Stars Are Fans Themselves

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Perhaps the biggest reason why rock stars have fans instead of customers is that rock stars are fans themselves. Think about it. Rock stars are obviously going to be fans of their own music, right? This means that they are, by definition, members of the very audience they are trying to connect with. This also allows them to have a deeper level of understanding of their fans. Add the fact that rock stars are constantly connecting directly with their fans via concerts and appearances, and you can see how easily ...

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