CHAPTER 4
Rock Stars Embrace and Empower Their Fans
When rock stars embrace their fans and give them ownership in helping them grow their brand, they show their fans that they trust them. Their fans appreciate that trust. It makes them feel greater attachment to the rock star. This devotion motivates fans to act in what they perceive to be the rock star’s best interests—which often means promoting their favorite rock star to everyone they know.
We want your brand to become comfortable with the idea of connecting directly with its fans, so that ...
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