April 2013
Beginner
272 pages
4h 56m
English
book
Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra
by Mack Collier
Content preview from Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy SierraBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 4
Rock Stars Embrace and Empower Their Fans
When rock stars embrace their fans and give them ownership in helping them grow their brand, they show their fans that they trust them. Their fans appreciate that trust. It makes them feel greater attachment to the rock star. This devotion motivates fans to act in what they perceive to be the rock star’s best interests—which often means promoting their favorite rock star to everyone they know.
We want your brand to become comfortable with the idea of connecting directly with its fans, so that ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.