CHAPTER 9
How to Empower Your Fans and Employees
We want to design a process that not only helps you to analyze information from your brand’s fans, but also facilitates feedback and communication between your brand and its fans. To help us achieve this, we need to create two teams: an internal team that works primarily with your brand’s employees and an external team that works primarily with your brand’s fans and customers. Each group has the task not only of helping to communicate feedback from one group to the other, but of acting on that feedback ...
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