CHAPTER 10
How to Help Your Brand Ambassadors Connect with Your Customers
Now that we’ve assembled your brand’s internal and external teams, we need to get them working together to facilitate a constant flow of information and communication between your brand and your customers. Before we talk about what this structure and process should look like, let’s back up for a moment and remind ourselves of the process that rock stars use to connect with their customers and cultivate fans.
Throughout Think Like a Rock Star, I’ve been giving you examples ...
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