Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

Introduction

Let’s say you are a marketing executive at a major record label, and your boss calls you into her office for a special project. She wants you to create a one-time concert for one of the label’s up-and-coming artists. The artist has just released her debut album, and although she hasn’t achieved mainstream success yet, she does have a small yet very passionate group of fans. Your boss wants this concert to galvanize the artist’s fans, and to attract fans from all across the United States and even Canada. She adds that she wants the concert to be “an event that her fans will remember for the rest of their lives.”

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