Phase II: Discover
Insight, the big-picture view of why, what, and how everything fits together, is the holy grail of innovation. As we reviewed in Chapter Six, the moment of insight is a physical event in the brain when seemingly unrelated bits of information are connected, fitting together like pieces of a puzzle, to form a new conceptual map of your situation. Suddenly, new opportunities and solutions come into view.
Using this knowledge of insight as a neurological phenomenon, the Discover phase of the ZoD method is designed to coax the brain to make these leaps of understanding. The insight-generating process is accomplished through a sequence of three steps that build associative fluency in the right brain, where insights ...